Cyndi Lauper showcases backstage psoriasis woes in Novartis' new Cosentyx spot
admin 21st July 2017 Uncategorised 0Cyndi Lauper is back to star in another round of Novartis’ psoriasis marketing. The ’80s pop music icon, who last year partnered with the Swiss pharma giant and the National Psoriasis Foundation on a disease-awareness push, appears with two real-life patients in Novartis’ newest Cosentyx spot.
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Source: fierce