Get out the tissues: Sanofi AR campaign uses snotty sneezes to pitch Allegra in Brazil

18th June 2019 Uncategorised 0

In the U.S., when seasonal sneezes come on, there’s no mystery about what to do next: Go to the drugstore for allergy medication. But what if that decision wasn’t automatic? For Sanofi as it launched Allegra over the counter in Brazil, the answer was a mobile, augmented-reality campaign.

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Source: fierce