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GlaxoSmithKline taps Publicis—and its 'platformGSK' setup—for $1.5B media account

admin 8th October 2018 Uncategorised 0

GlaxoSmithKline awarded its estimated $1.5 billion media planning and buying account to Publicis Media, which will create a custom “platformGSK” model to run the business with expertise in healthcare, consumer strategy and digital from across its network.

More: GlaxoSmithKline taps Publicis—and its 'platformGSK' setup—for .5B media account
Source: fierce

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GlaxoSmithKline taps Publicis—and its 'platformGSK' setup—for $1.5B media account

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