Novartis, GSK, Pfizer and AbbVie among pharma short-listers at Health Lions
admin 17th June 2017 Uncategorised 0Don’t look for the most visible of pharma campaigns on this year’s Cannes Lions Health short list. Though Big Pharma brand and awareness campaigns peppered the register of finalists, the recognition went to print and digital efforts rather than TV commercials.
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Source: fierce