Pfizer's first U.K. ads for OTC Viagra put erectile dysfunction in perspective
admin 23rd April 2018 Uncategorised 0Pfizer’s first ad campaign for over-the-counter Viagra in the U.K. uses comparisons to illustrate the relative commonplace incidence of erectile dysfunction. Print and out-of-home ads begin with the fact that “4.3 million men in the U.K. experience erectile problems.” The text-heavy ads then note comparisons such as, “That’s more men than there are cabs in the whole of the U.K.” or “That’s enough men to fill every major British football stadium.”
More: Pfizer's first U.K. ads for OTC Viagra put erectile dysfunction in perspective
Source: fierce