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Argenx puts marketing muscle behind CIDP launch with Vyvgart Hytrulo TV campaign

18th February 2025 Uncategorised 0

Argenx is urging patients to “Live Vyvidly.” The biotech put the message out in a direct-to-consumer TV ad that paints Vyvgart Hytrulo as a drug that can help people with chronic inflammatory demyelinating polyneuropathy live life to the fullest.

More: Argenx puts marketing muscle behind CIDP launch with Vyvgart Hytrulo TV campaign
Source: fierce

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Argenx puts marketing muscle behind CIDP launch with Vyvgart Hytrulo TV campaign

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