GSK runs first DTC ad for would-be asthma blockbuster Exdensur

17th June 2026 Uncategorised 0

GSK has launched the first direct-to-consumer TV spot for Exdensur, stepping up promotion of an asthma drug that the company is tipping to generate blockbuster sales.

More: GSK runs first DTC ad for would-be asthma blockbuster Exdensur
Source: fierce