Astellas taps social media star Babs Costello to promote Izervay for geographic atrophy

23rd October 2025 Uncategorised 0

To reach the target audience of geographic atrophy (GA) treatment Izervay, Astellas Pharma has turned to the “internet’s grandma,” cookbook author and popular social media creator Barbara “Babs” Costello.

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Source: fierce