TV drug ad spending reached new heights in January, as Novartis' Pluvicto toppled AbbVie's Skyrizi for top spot
5th February 2025 Uncategorised 0AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting off on a very different note. More: TV drug ad spending reached new heights in January, as Novartis' Pluvicto
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