A patient-first shift in disease language and communication
3rd June 2026 Uncategorised 0The words used to describe disease can shape how patients are diagnosed, treated and understood. From mpox to obesity to the Fitzpatrick scale, outdated or imprecise language can deepen stigma and obscure the full scope of a condition. Sommer Bazuro, Ph.D., chief medical officer at Omnicom Health, explains why medicine and pharma are rethinking the labels they use.
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Source: fierce