ChatGPT: Friend or foe to pharma marketers? Inizio Evoke chief innovation officer weighs in
17th September 2025 Uncategorised 0As patients and healthcare professionals alike increasingly turn to artificial intelligence tools like OpenAI’s ChatGPT and Google’s Gemini rather than traditional search engines for online research, pharma marketers will need to significantly shift their strategies to ensure their digital marketing materials continue to reach the right people at the right time.
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Source: fierce