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Exact Sciences taps into TV dramas for 'tongue-in-cheek' Cologuard campaign

23rd January 2025 Uncategorised 0

With a large portion of people aged 45 and older prone to putting off or completely avoiding recommended colon cancer screenings, Exact Sciences is pitching its noninvasive at-home Cologuard test as a way to “skip the drama.”

More: Exact Sciences taps into TV dramas for 'tongue-in-cheek' Cologuard campaign
Source: fierce

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Exact Sciences taps into TV dramas for 'tongue-in-cheek' Cologuard campaign

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