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Genentech shifts Hemlibra marketing focus to patient stories as competition approaches

20th April 2026 Uncategorised 0

Genentech has launched the “Life Doesn’t Wait” campaign to mark World Hemophilia Day, dialing up its focus on patient stories ahead of the expected intensification of competition in the hemophilia A market.

More: Genentech shifts Hemlibra marketing focus to patient stories as competition approaches
Source: fierce

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Genentech shifts Hemlibra marketing focus to patient stories as competition approaches

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