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Looking to grow some trust, GW Pharma takes physicians on VR “voyage” to marijuana greenhouse

admin 18th June 2019 Uncategorised 0

GW Pharmaceutical’s strategy for promoting its new cannabinoid drug Epidiolex to doctors sounded simple—earn their trust. But that’s easier said than done, no thanks to Kim Kardashian. So the company decided to take physicians to the source, virtually speaking.

More: Looking to grow some trust, GW Pharma takes physicians on VR “voyage” to marijuana greenhouse
Source: fierce

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Looking to grow some trust, GW Pharma takes physicians on VR “voyage” to marijuana greenhouse

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