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Pharma's 2026 Super Bowl ads: Novo's Wegovy pill spot is engagement MVP, while Novartis scores 'likeability' touchdown

9th February 2026 Uncategorised 0

Novo’s star-studded Wegovy pill promotion earned the top spot among the pharma ads that played during the Super Bowl, according to TV outcomes company EDO’s ranking of the ads that earned the most engagement.

More: Pharma's 2026 Super Bowl ads: Novo's Wegovy pill spot is engagement MVP, while Novartis scores 'likeability' touchdown
Source: fierce

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Pharma's 2026 Super Bowl ads: Novo's Wegovy pill spot is engagement MVP, while Novartis scores 'likeability' touchdown

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