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Price check at FDA: Trump pushes for pharma ads with dollar signs

admin 16th May 2018 Uncategorised 0

When President Trump unveiled his drug-pricing agenda, pharma marketers and ad agencies were surprised by one proposal in particular: drug prices in TV ads. The administration has since doubled down on the idea, leaving marketers with a host of questions about how and why.

More: Price check at FDA: Trump pushes for pharma ads with dollar signs
Source: fierce

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Price check at FDA: Trump pushes for pharma ads with dollar signs

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