Roche's Genentech targets cancer cells via video game with Tumor Quest
admin 21st June 2019 Uncategorised 0Roche’s Genentech latest innovation targets cancer cells—in a video game. Called “Tumor Quest,” the game is aimed at engaging people in an out-of-the-ordinary way to talk about tumor types and biomarker testing. The cancer drugmaker looks to raise awareness of tailored treatments based on the unique biology of an individual’s cancer.
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Source: fierce