The company and ad agency 21Grams explained how to approach comedy in drug advertising during a session at this year’s Cannes Lions festival called “Laughing at Doom: Using Humor to Talk about Illness/Hellscapes.” More: Humor in drug ads? Biogen, 21Grams
read moreAmong its positive recommendations this month, Europe’s CHMP has endorsed marketing authorization for ExCellThera’s Zemcelpro. The medicine is a stem cell transplant treatment for adults with blood cancers that require an allogeneic hematopoietic stem cell transplantation after myeloablative conditioning for
read moreAstraZeneca has penned a drug discovery pact focused on chronic diseases with China’s CSPC Pharma. The FDA has halted new trials that export U.S. individuals’ living cells to China. Chinese regulators are proposing to shorten clinical trial review times for
read moreIn the wake of Robert F. Kennedy Jr.’s abrupt revamp of the CDC’s Advisory Committee on Immunization Practices, details from the panel’s planned meeting next week are confirming many industry watcher’s concerns about potential vaccine meddling by the Trump administration.
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Signadori is advancing a platform designed to overcome the challenges of treating solid cancers More: eXmoor and Signadori Bio enter cell therapy partnership Source: News
read moreIn CNS research, where qualitative endpoint variability can significantly affect a trial’s outcome, the role of eCOA is especially pronounced. More: Elevating Data Quality in CNS Trials Through Thoughtful Use of eCOA Source: fierce
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