For pharmas looking to 'break through the clutter' and reach patients, relatability is the key

10th September 2025 Uncategorised 0

To really move the needle and reach consumers, it’s critical that ad spots come with a clear sense of authenticity and relatability in addition to the glitz and glam of Hollywood fame, experts said during a panel at Fierce Pharma Week.

More: For pharmas looking to 'break through the clutter' and reach patients, relatability is the key
Source: fierce