The highly debatable HARMONi data, along with the trial design flaws and the unfortunate execution they reflect, plus a rapidly evolving competitive landscape, all point to one conclusion: Summit must partner with a Big Pharma company as soon as possible.
read moreTo really move the needle and reach consumers, it’s critical that ad spots come with a clear sense of authenticity and relatability in addition to the glitz and glam of Hollywood fame, experts said during a panel at Fierce Pharma
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Early data reveals strong response rates in ovarian cancer cohort More: Rezatapopt shows promise in phase 2 trial for TP53 Y220C solid tumours Source: News
read moreIndustry media leads joined a Fierce Pharma Week panel to discuss their shifting communication strategies amid an unfamiliar and turbulent political and policy era. More: 'Land mines everywhere': How pharma communications keep up under a political spotlight Source: fierce
read moreSanofi has formed a “celebrity mom squad” to promote immunization against respiratory syncytial virus. The troupe of celebrity endorsers features actor-singer Mandy Moore and four other famous moms who are using Sanofi’s Beyfortus to help protect their babies against the
read morePresident Donald Trump has delivered another blow in his ongoing battle with the pharma industry, signing a memorandum on Tuesday that directs the FDA to rein in direct-to-consumer (DTC) drug advertising. More: Trump directs FDA to limit DTC drug advertising,
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